"Harnessing Word-of-Mouth" workshop

Register your interest in the next workshop

Are you spending money on marketing which doesn't create the level of business you need?

Want to get word-of-mouth marketing working for your business?

Owners and managers of established service businesses report as much as two-thirds of their business is generated through word-of-mouth.

This means that for most of their business they don't need to advertise, use direct marketing, or list their business in directories (although they may choose to do so).

You may think word-of-mouth marketing is simply a matter of doing good work and providing excellent service, and that there is nothing you can do to crank up the volume.

Sure, good work and excellent service are essential. But there's also lots you can do to make word-of-mouth work more effectively.

If you're looking for detailed guidance on how to make word-of-mouth work better for your business, then this workshop is for you.

By the end of this one-day workshop, you will understand how and why word-of-mouth works and you will be ready to begin harnessing its power for your business. You will leave with new-found knowledge you can apply, including:

c Why second-hand experience is better than first-hand for prospective clients and customers — and for you

c The different kinds of people in the word-of-mouth chain and why you need to treat them differently

c Essential elements of great testimonials and how to obtain them without embarrassment to yourself or your clients or customers

c Proven strategies used by global marketing organisations which you can adapt for use in your business

c Guidelines to developing a 7-step referral marketing system

c Examples of word-of-mouth marketing created and managed by business owners (with guidance from The Marketing Coach)

c Smart things you can do which cost nothing but which can provide further leverage in your word-of-mouth marketing system.

Your investment in this workshop could be covered by the first client/customer you obtain through word-of-mouth.

Find out why word-of-mouth is so important to services businesses and how cost-effective it can be compared to other forms of marketing. Ask for the free report "Making Word-of-Mouth Work".

Closing date, withdrawals, refunds

Registrations close as soon as workshop places are filled.

Registrations received after the workshop has closed will be offered the choice of a refund or a guaranteed place at a later workshop.

Withdrawals more than 7 days from the workshop will be allowed a refund less a processing charge. No refunds will be made for withdrawals within 7 days of the workshop.

You may nominate another person to attend in your place at no charge.

The Marketing Coach reserves the right to cancel the workshop if participation does not reach a minimum number.

Next workshop

Date and venue to be advised

Before you register

Why not give friends and industry colleagues the same opportunity. We appreciate you referring others (that's what word-of-mouth is all about). Just click the button below to email friends and colleagues (you won't lose your place on this page).