A quote from a client:

"Marketing was the one area of my tourism business that needed to be 100% in order to increase sales and keep growing. I had come to realize that I did not have enough experience or skills in that area."

"I wanted to learn those skills for myself and John Shattock's Marketing Coach programme looked as if it would give me what I needed to ensure the future of my business.

"Because of demands on my time during the busy summer period I had to start in the off season, so it will be interesting to see the outcome on sales next summer. Personally, I have gained more knowledge and skills than I had hoped to in such a short time and that has been a very positive outcome and one that I will keep using forever!

"I feel more empowered to effectively get my message across to my clients, sellers and staff. I now have more knowledge that is mine to use and I am not so worried about wasting time, money and effort on the wrong areas of marketing.

"I now have confidence where I should place marketing resources, and more importantly where I should not, to get that all-important balance of money, time and effort in, and sales out.
It may seem a lot of money and time to spend that is not being put into any one marketing campaign or area, but I view it as invaluable experience which you gain to upskill yourself virtually over night (compared with the years it would otherwise take to gain the level of skill and knowledge John has).

"I have become a better marketing manager of my business and better able to identify what makes my business appealing to customers and to communicate my message to those customers and those selling on my behalf, instead of in the past continuing to make a mess of marketing through bad habits, guessing what customers wanted and how to reach them, and ending up with poor communication and no focus.

"Now I feel focused, positive, and in control of marketing my business.

"John helped me from the start by offering a payment plan that suited my business and the time I had available. He was very flexible with contact times and his wealth of experience to draw on gave me skills, experience, and knowledge that would have taken years, not to mention lots of wasted money to find out what works and what doesn't.

"I look forward to continuing the coaching when my finances allow me because I highly value John's experience, coaching programme, and the efforts he has made to ensure I gain the maximum from his comprehensive coaching.

"Although I only managed to cover half of my marketing activities, I now know that when I can continue coaching with John, it will make me into the best marketing manager and consultant for my business which money could buy!"

Vernon Reid
Owner and Team Member
Discovery Tours
Twizel