Surviving Tough Times

Small business marketing secrets for a tightening economy — based on a Marketing Coach seminar at the Small Business Expo, Auckland, April 2008 (more . . .)

Pull Marketing: How to get business to come to you

Especially for service businesses: 9 good reasons why your marketing should focus on . . . (more . . .)

Boosting word-of-mouth

As a service business, most of your business comes from word-of-mouth. But how can you give that process a boost? (more . . . )

How to attract customers and clients more cost-effectively

Businesses which want to attract more customers cost-effectively need to apply the most fundamental of management notions — measurement. (more . . .)

Learn from a Master Networker

An opportunity to learn from a Master Networker, and change your attitude in the process . . . (more . . .)

Marketing doesn't cost - it PAYS

I believe marketing is an investment. And the most important thing a service busiiness owner can invest is time (this links to "The 11 Marketing Habits of Highly-Successful Service Business Owners") (more . . .)

Get your marketing under way

A simple 3-step "plan for a plan" to get your marketing and communication under way. (more . . .)

Kick-start 1:

Pushing your service isn't the way to get new clients. You need to get their attention first.

So what's the best way to get their attention?

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Kick-start 2:

Get more than just their attention, get their interest too. (more . . .)

Is your newsletter spam?

If you're worried your email newsletter might be caught by anti-spam legislation, you're not doing it right. A guide to best-practice, improved response, keeping your reputation intact - plus useful legal advice (more . . .)

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