Why you need to participate in the 'Ramping up Referrals' marketing workshop

Referrals are the lifeblood of a service business.

Business owners know a good referral from a trusted referer means almost certain business. Normally referrals (not to be confused with sales leads) convert to business at ratios of better than 80%.

And in reputable service businesses referrals create more than two-thirds of revenue (especially those in the business-to-business and professional services sectors).

This makes improving both the quality and quantity of referrals the Number One marketing priority.

Check your current client list to see how many were the result of a referral. Then think what the impact would be if you were able to multiply that number.

Ramping up referrals is a significant challenge, but one which holds enormous potential.

Many professional and service businesses are sitting on an iceberg of opportunity, only the tip of which is being exploited.

In most cases, there is some marketing activity — mostly networking — but minimal supporting marketing communications or processes. Yet referrals are still received which lead to business.

The fact the process works on its own without attention is a pointer to what is possible when it is supported by pro-active strategies, activity and material.

That's just what the Referral Marketing Workshop will concentrate on.

Register your interest now without obligation