Marketing Coach Services and Products

In this section you'll find the main services and products of The Marketing Coach. If you want to know more, just click on the navigation at left or follow the links in the brief outlines below:

Workshops and seminars

Upcoming workshops and seminars are always mentioned on the Home Page. The next one is:

Harnessing Word-of-Mouth, one-day marketing workshop (more details . . .)

Audio Programmes

These stand-alone audio programmes focus on an aspect of services marketing, usually featuring an acknowledged expert or high achiever.

The range of programmes is always expanding, so check regularly to see what has been added. If you book your place in advance, you can access the programme "live", ask questions, and influence discussion. (more details . . .)

Phone Consultation

If you're facing a specific marketing challenge, you need guidance in a particular area, or you have a list of questions you need answers to - a phone consultation can get you back on track fast.

To get the most out of the phone consultation, I'll prompt you by email for examples and information, so we can focus our discussion on effective strategies. (more details . . .)

Master Classes

For the owner who already has a successful service business but wants to take their marketing to the next level. Join a small group of owners in similar circumstances to brainstorm, test, and measure.

Master Classes are booked several months in advance. You'll need to complete a process to ensure you're compatible with other class members (similar challenges, but not a competitor). (more details . . .)

Individual Coaching

The foundation Marketing Coach product - one-on-one coaching customised to your needs and delivered by weekly coaching call supported by unlimited email contact.

You progress as fast (or as steady) as you wish, with your achievements limited only by the time you can devote to implementing effective strategies.

(more details . . .)

The Prospect Tracker - simple but powerful marketing software

The Prospect Tracker has been created to help businesses manage relationships with prospective customers and clients over long periods.

If your business has a long sales cycle — i.e. it's typically several months between initial contact with a prospect and when they become a customer — how well you keep track of previous contacts and keep in touch has a major impact on customer acquisition and retention rates.

To do the job well, you need some way to track what you've done already and what you need to do next. The Prospect Tracker does that (more details . . .)

CompariZone: Affordable client and customer feedback research

CompariZone is the result of joint-venture research which found business owners (especially small businesses, professional services firms, and independent consultants) want an affordable means of obtaining feedback from clients and customers. Available at a $500 discount with free benchmarking for a limited time. (more details. . . )