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What
we are doing is right, but we can definitely do it better
"I am a part-time Rawleigh's dealer. I have a team of people working in a MLM system." "Word-of-mouth is the only way to market the products I sell. The product is trusted but the fact I use it is not good enough. People will only buy it if a friend uses it. "Convincing people and the team I work with that we sell as "users" not just "sellers" is the hard part. "I felt empowered by the simplicity of the approach of the workshop and felt it made sense. "The most important thing I gained from it was the concept of "warm calling". "I also learned about providing for follow-up. I was regretting handing a brochure to a keen customer without getting her phone number and then she called at the weekend. "From now on I will make sure I write down names of anyone picking up a brochure. It not only saves the cost of printing but shows a measure of commitment on my part. "I feel happier working with some people and not so happy with others. Commitment from me might alter that. "The workshop gave me an insight into who else uses word-of-mouth in their marketing. It was worth the early start and the cost. It was just long enough. More is needed, but by us! "What we are doing is right, but we can definitely do it better." — Heather Dawson
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