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A quote from a client:
"We were looking to target
new markets to ensure a steady flow of work and were looking for the
right approach to suit our business."
"We get most of our business
through repeat work, referrals and networking, but also some through
cold calling.
"We were interested in the
pull-marketing technique because it suited our client profile.
"We found Individual Coaching
was a way we could do a lot of the work ourselves and at our own pace,
but at the same time get valuable advice.
"It gave us a tool to be
able to introduce ourselves to new referees and potential clients. Mostly
it's helped us focus on our clients point of view rather than a 'what
we can do for them' approach.
"The programme has given
us a very valuable tool to approach our clients and develop dialogue.
It has made us realise how knowledgeable we are about our own business
and industry.
"I highly recommend the Marketing
Coach. Working with John has been very productive and has generated
many useful techniques. John is a very knowledgeable coach with lots
of helpful ideas."
Diane Sumner
Malcolm & Sumner Design
Auckland
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