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"I gained ideas on what may be the most effective means of word-of-mouth . . ." "I am the Principal of Howick College, a State co-ed school of around 2100 students." "Although we are essentially a service provider, we also have to operate in many respects as a business (e.g. we have to market for and manage international fee-paying students in order to raise necessary extra income). "Our core business is serving the secondary education needs of our local community. "Marketing is critical for us — for international and local markets. "In the latter we are in a highly-competitive environment (four secondary schools within seven kilometres) with shrinking demographics. "In both markets word-of-mouth is the most effective form of marketing. Therefore I was hoping to "learn new tricks" at the workshop to improve our marketing effectiveness. "I gained ideas on what may be the most effective means of word-of-mouth — which was the main thing I came to learn. I was also reminded of things which are often forgotten (e.g. follow-up). "The workshop was worthwhile for refreshing ideas and strategies, and inspiring new ones. Bill Dimery |
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