Meet The Coach

Hi - I'm John Shattock, the Marketing Coach.

You have probably heard about coaches — sports coaches, business coaches, even the latest phenomenon, life coaches. All specialising in different areas. Now you can add The Marketing Coach to the list.

Like other specialists, I focus on my area of expertise, which is coaching managers and owners of small/medium service businesses to do their own marketing.

The demand for marketing coaching has grown out of my other business, Shattock Communications & Research, a marketing communication and perception research consultancy.

Small business people kept asking me if I could teach them what they needed to know and give them on-going guidance to make their marketing more effective. Initially, I thought it was a bad idea.

As a marketing and communication consultant I thought all I would be doing would be earning less from businesses which would otherwise have been consulting clients. But then I realised what the demand was really for.

The people who were asking for my help didn't want a consultant. They didn't want someone to do the work for them. They wanted to do it themselves. They wanted the continuing leverage which comes from new skills, knowledge and strategies.

All I needed was to develop affordable ways to deliver that.

In addition to coaching, I still enjoy consulting to larger businesses, not-for-profits, and local government.

Here's some details of my background:

= 22 years in journalism, 12 as Chief Reporter of an award-winning daily newspaper

= 15 years in marketing communication and research

= Accredited in public relations (APR)

= Fellow of the Public Relations Institute (FPRINZ)

Awards:

= Joint winner, Most Outstanding Communication Campaign

= Best Corporate Programme

= Best New Business

= Harry Brittain Fellow (Commonwealth Press Union)

plus numerous awards for news reporting, feature writing and publication quality.